Some call me a design unicorn.
You can just call me Allison.

10+ years designing B2B products people actually enjoy using.

Allison Arden Asbury

UX Designer and Problem Solver.

I'm a Senior UX Designer with 10+ years of experience building digital products, in-house and at agencies. I work across the full process — research, wireframes, prototypes, testing — and I like turning messy problems into things that actually make sense to use.

Accessibility isn't an afterthought for me, it's part of how I design. Lately I've been deep in Human-AI Interaction, designing AI agents and conversational UIs, and using AI tools to move faster. I also code in HTML, CSS, and JavaScript, so I can speak the same language as engineering.

I've designed for non-profits in Austin, a data science team in London, and AI-powered enterprise tools in Boulder. Different industries, same goal: build things people actually want to use. If that's what you're working on, let's talk.

Human-AI Interaction UX Design UI Design User Research Personas Illustration Prototyping HTML / CSS / JS Figma Accessibility (WCAG)

Projects & case studies

🔒 6 projects below are private client work

Enter the password once to unlock all private case studies on this page.

Incorrect password. Please try again.
Workday VNDLY Salesforce Ogilvy MediaNews Group dunnhumby Blackbaud
Workday VNDLY  ·  2023–Present
🔒
Private
Contingent Sourcing Agent (CSA) Private
End-to-end UX for an AI-powered vendor sourcing agent. Designed patterns for explainable AI, candidate grading, worker redeployment, and trust-building in agentic workflows.
Human-AI InteractionAgentic UXExplainable AIEnterprise UXB2B
🔒
Private
AI North Star — Actions Engine Private
North star vision prototype for an AI-powered actions engine, demonstrating intelligent automation and decision-support within enterprise procurement workflows.
Human-AI InteractionAgentic UXNorth Star VisionPrototyping
🔒
Private
Customize List View Private
Interaction design for a customisable list view giving enterprise users control over how they view and organise vendor and candidate data.
Interaction DesignEnterprise UXData TablesB2B
🔒
Private
Split List — Dual-Panel Interface Private
Designed a split-panel list interface for Workday VNDLY, enabling users to compare and manage vendor records side-by-side without losing context.
Interaction DesignSplit ViewEnterprise UXB2B
Salesforce  ·  2022–2023
APEX Envision Farmers Insurance agent homepage design
🔒
Private
APEX Envision — Farmers Insurance Homepage & Key Roles Private
Designed role-specific future vision homepages for three Farmers Insurance agent types, improving the SUS score from 26 to 78 — 10 points above industry average.
Future Vision DesignRole-Based UXUsability TestingJTBDSalesforce
GM OnStar redesigned Purchase a Plan/Product screen
🔒
Private
GM OnStar — Advisor Personas & JTBD Mapping Private
Led persona development and Jobs-to-be-Done mapping for GM OnStar's contact centre transformation, simplifying 4 advisor roles into 2 through 26 interviews across 3 global locations.
User ResearchPersonasJTBD FrameworkStakeholder Interviews
Ogilvy Denver  ·  2021–2022
📈
Convera — Discovery to Homepage Wireframes
Led stakeholder discovery, a digital experience audit, and a 480-page content audit for Convera's website rebrand — then translated the findings directly into lo-fi homepage wireframes.
Stakeholder ResearchContent StrategyUX AuditWireframing
MediaNews Group  ·  2021
📰
Redesign Website Navigation — The Denver Post & Portfolio
Led navigation redesign across a major regional news portfolio using SUS testing, GA analytics, and subscriber research to drive a prioritised, modern navigation system with subsite branding.
Navigation DesignSUS TestingGA AnalyticsUX DesignPrioritisation
dunnhumby  ·  2019–2021
CDT Product Design
CDT — Customer Decision Tree UI Redesign
Full UI redesign of the CDT data visualisation during a complete platform re-architecture from Flash. Designed all interactive states and component system.
UI RedesignData VisualisationDesign SystemsB2B
Range Functionality
Range Functionality — Recommendations Engine
Redesigned a core data table interaction that users had abandoned for Excel, solving 6 complex interaction states through a month of research and an all-day workshop.
Interaction DesignData TablesWorkshop FacilitationB2B
Dashboard Concept
Dashboard Concept — Future Platform Vision
Research-led dashboard concept illustrating how the platform could improve user self-sufficiency through customised dashboard experiences.
Dashboard UXFuture VisionStakeholder ResearchUX Strategy
Empty State Illustrations
Empty State Illustration System
Designed 4 branded empty state illustrations added to the design library — covering error, no-results, no-data, and upload prompt states.
IllustrationUI DesignDesign SystemsVisual Design
User Personas
User Personas — Research Lab Templates
Collaborated with the UX Researcher to synthesise data and design poster-format persona templates for the dunnhumby user research lab.
User ResearchPersonasUX StrategyVisual Design
Blackbaud  ·  2014–2019
Virtual Event Platforms
Virtual Event Platform Designs
Designed and built 6 fundraising and virtual event websites for non-profit clients including Shelter, CALM, Teenage Cancer Trust, Children with Cancer UK, Orbis, and LSBU.
Web DesignFront-end BuildNon-profitHTML / CSS
Portfolio Note

Not everything is shown here.
Some work stays private.

Several projects can't be displayed publicly due to confidentiality agreements. Get in touch to see the full scope of my work.

Contact Me to See More
Contact

Let's make something great together.

I'm always open to new projects and collaborations. Drop me a line and let's talk about how good design can solve your toughest problems.