UX Designer & Problem Solver

Hi, I'm Allison.
I use design to solve problems.

10+ years designing B2B products people actually want to use — from AI-powered enterprise tools to end-to-end product design.

Allison Arden Asbury

Design rooted in empathy & craft

A Senior UX Designer with a decade of experience crafting intuitive digital experiences across both in-house product teams and agency environments. I specialise in the end-to-end design process — from user research and wireframing to high-fidelity prototyping and usability testing — transforming complex problems into elegant, human-centred solutions.

My work is deeply rooted in championing inclusive design and accessibility (WCAG), ensuring products are not just beautiful but equitable. I have direct experience in the emerging field of Human-AI Interaction, including designing intelligent AI agents and conversational UIs. I actively leverage generative AI to streamline design workflows, and my proficiency in HTML, CSS, and JavaScript allows me to bridge the gap between design and engineering.

From non-profit fundraising platforms in Austin to dunnhumby's world-class data science team in London to AI-powered enterprise tools in Boulder, my career has spanned industries, continents, and technology shifts. I'm passionate about tackling new challenges and creating products that make a difference — if you're building something at that intersection, I'd love to talk.

Human-AI Interaction UX Design UI Design User Research Personas Illustration Prototyping HTML / CSS / JS Figma Accessibility (WCAG)

Projects & case studies

🔒 6 projects below are NDA-protected

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Workday VNDLY Salesforce MediaNews Group dunnhumby Blackbaud
Workday VNDLY  ·  2023–Present
🔒
NDA
Contingent Sourcing Agent (CSA) NDA
End-to-end UX for an AI-powered vendor sourcing agent. Designed patterns for explainable AI, candidate grading, worker redeployment, and trust-building in agentic workflows.
Human-AI InteractionAgentic UXExplainable AIEnterprise UXB2B
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NDA
AI North Star — Actions Engine NDA
North star vision prototype for an AI-powered actions engine, demonstrating intelligent automation and decision-support within enterprise procurement workflows.
Human-AI InteractionAgentic UXNorth Star VisionPrototyping
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NDA
Customize List View NDA
Interaction design for a customisable list view giving enterprise users control over how they view and organise vendor and candidate data.
Interaction DesignEnterprise UXData TablesB2B
🔒
NDA
Split List — Dual-Panel Interface NDA
Designed a split-panel list interface for Workday VNDLY, enabling users to compare and manage vendor records side-by-side without losing context.
Interaction DesignSplit ViewEnterprise UXB2B
Salesforce  ·  2022–2023
APEX Envision Farmers Insurance agent homepage design
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NDA
APEX Envision — Farmers Insurance Homepage & Key Roles NDA
Designed role-specific future vision homepages for three Farmers Insurance agent types, improving the SUS score from 26 to 78 — 10 points above industry average.
Future Vision DesignRole-Based UXUsability TestingJTBDSalesforce
GM OnStar redesigned Purchase a Plan/Product screen
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NDA
GM OnStar — Advisor Personas & JTBD Mapping NDA
Led persona development and Jobs-to-be-Done mapping for GM OnStar's contact centre transformation, simplifying 4 advisor roles into 2 through 26 interviews across 3 global locations.
User ResearchPersonasJTBD FrameworkStakeholder Interviews
MediaNews Group  ·  2021
📰
Redesign Website Navigation — The Denver Post & Portfolio
Led navigation redesign across a major regional news portfolio using SUS testing, GA analytics, and subscriber research to drive a prioritised, modern navigation system with subsite branding.
Navigation DesignSUS TestingGA AnalyticsUX DesignPrioritisation
dunnhumby  ·  2019–2021
CDT Product Design
CDT — Customer Decision Tree UI Redesign
Full UI redesign of the CDT data visualisation during a complete platform re-architecture from Flash. Designed all interactive states and component system.
UI RedesignData VisualisationDesign SystemsB2B
Range Functionality
Range Functionality — Recommendations Engine
Redesigned a core data table interaction that users had abandoned for Excel, solving 6 complex interaction states through a month of research and an all-day workshop.
Interaction DesignData TablesWorkshop FacilitationB2B
Dashboard Concept
Dashboard Concept — Future Platform Vision
Research-led dashboard concept illustrating how the platform could improve user self-sufficiency through customised dashboard experiences.
Dashboard UXFuture VisionStakeholder ResearchUX Strategy
Empty State Illustrations
Empty State Illustration System
Designed 4 branded empty state illustrations added to the design library — covering error, no-results, no-data, and upload prompt states.
IllustrationUI DesignDesign SystemsVisual Design
User Personas
User Personas — Research Lab Templates
Collaborated with the UX Researcher to synthesise data and design poster-format persona templates for the dunnhumby user research lab.
User ResearchPersonasUX StrategyVisual Design
Blackbaud  ·  2014–2019
Virtual Event Platforms
Virtual Event Platform Designs
Designed and built 6 fundraising and virtual event websites for non-profit clients including Shelter, CALM, Teenage Cancer Trust, Children with Cancer UK, Orbis, and LSBU.
Web DesignFront-end BuildNon-profitHTML / CSS
Portfolio Note

Not everything is shown here.
Some work is protected by NDA.

Several projects can't be displayed publicly due to confidentiality agreements. Get in touch to see the full scope of my work.

Contact Me to See More
Contact

Let's make something great together.

I'm always open to new projects and collaborations. Drop me a line and let's talk about how good design can solve your toughest problems.